I’ve loved working with iconic brands on really varied and interesting briefs. Every brand is so different, and it’s a privilege to be able to tell their own individual story. From playful, immersive illustrations to refined, detail-led designs, each project challenges me in new ways and pushes my work further. I enjoy finding the balance between what makes a brand instantly recognisable and how illustration can bring out its personality in unexpected ways. The result is work that feels personal, considered, and entirely of its own world — whether it’s a festive Christmas card, an office wall brought to life, or a bespoke piece for a product launch.

GU Desserts, the iconic pudding and dessert brand, commissioned me to bring a bit more colour and character to their office. I designed a series of wall stickers inspired by the ingredients in their signature desserts — from juicy fruits to natural sweeteners— turning the office walls into a playful, illustrated pantry.

I loved translating each ingredient into a simple, joyful drawing, highlighting the detail and personality behind their products while keeping it bright and engaging. It was a fun challenge to balance accuracy with a sense of whimsy, and seeing their walls come to life felt like a sweet success.

I worked with Masaj, the London-based massage brand known for its considered spaces and restorative treatments, to design their Christmas card sent to clients and stakeholders. With multiple branches across London, Masaj has built a reputation for calm, beautifully designed interiors — so the card needed to feel aligned with that atmosphere.

For the Christmas edition, the brief was to capture the glow of London shop windows in winter — warm light spilling onto the pavement, snow falling outside, that quiet, cinematic stillness you only get in December. The illustration echoed the softness and warmth of their spaces, while subtly nodding to the season.

Alongside this, I created a non-Christmas postcard version. This was designed to be included with vouchers purchased online, giving customers the option to add a beautifully illustrated keepsake to their gift. A quieter, year-round piece — but still rooted in the same sense of place and calm that defines the brand.